Learn about Agency Trading Desks, their pros and cons, key features, and how ATDs work. Brands have grown independent of agencies and their managed services due to the emergence of…
Creating video ads that converts is a crucial skill in today’s content-dominated world. Learn how to create video ads with high conversion rates. The sentence ‘Content is King’ is the…
Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they can boost…
Before we begin explaining what video ad standards are, there’s one thing that you may find of interest. IAB released the Open Measurement SDK to create a common framework software…
It hasn’t been long since the world was first struck by the 2020 pandemic. The unprecedented events (some of which have still not dissipated completely) forced, and in some cases,…
According to eMarketer, Connected TV advertising will increase to $11.36 billion by 2021 in the US alone. CTV advertising will therefore continue to thrive despite a global recession. Despite its…
In the fast-moving world of digital advertising, sticking to one channel is not enough. Display ads used to be the dominant channel. Now, marketers are making video their go-to advertising…
Publishers with video ads enjoy the best average CTR out of all digital ad formats, approximated at 1.84%. Hence, video advertising has made a compelling case for itself in the…
We have already covered the benefits of video advertising and how it can help publishers in improving their website monetization strategy. But on the technical side, serving video ads wouldn’t…
Video SSPs have become pivotal in increasing publisher revenue by streamlining the methods and processes for selling video ads. Dedicated exclusively to a publisher’s inventory, video SSPs help them in…
