Looking to drive engagement with your digital advertising campaign? Find out which ad format is the most effective in capturing users’ attention and driving engagement. From video ads and interactive…

Progressive Web Apps, or PWAs, are a new buzzword in the world of web development. They are very similar to a regular mobile app but designed to be used on…

Here are 4 most common UI/UX problems that you must fix while implementing the banner ads. On this blog, we talk a lot about optimising banner ads. However, the underlying…

Ads and user experience aren’t the frenemies they are made out to be. Publishers need both to survive and thrive. It’s your ability to empathise with user needs that holds…

First Contentful Paint (FCP) measures how long a page takes from the initial load to the first rendered content displaying on the screen. In 2019, Google announced that they’ll rank…

Everyone loves a personal touch. Human beings are inclined to engage with content that they find personally interesting and relevant to their needs. That explains why personalised content…

Core web vitals will now form the most important metrics through which Google will assess how a publisher’s website is performing. User experience is one of the key aspects for…

Google blocked 2.7 billion low quality ads in 2019. Low quality ads negatively impact publisher’s revenue. These can be irritating and drive users away from your site resulting in revenue…

On January 14th, Google announced its plans of phasing-out third-party cookies within 2 years. Google has already started this process with their SameSite attribute update that rolls out on 4th…

We asked leaders from BuySellAds, Kevel, AdButler, PubNative and Bannersnack to share their best tips for reducing banner blindness. Here’s what they said. Banner blindness has traditionally been used to…