In the fight against ad blockers, publishers have a secret weapon: The ability to create ad experiences that keep users happy. Here’s what you need to know. A new report…
Audience extension empowers publishers to monetize traffic. The working, use cases, audience extension in numbers, and everything else explained. I can confidently say, publishers who are not using audience extension…
Ad optimization is on every publisher’s to-do-list. So here’s the newest 2019 checklist with ways to help you publishers get up and running. Ad optimization may not be a let’s-try-something-new…
For print media, staying profitable was always a matter of simple math, standard ad and subscription rates made it far easier to make revenue projections based on the existing subscriber base. There were,…
Testing button colours is a starting point in any growth marketer’s career. I’m not saying it doesn’t work; it has worked great for many (case in point: Mitt Romney’s election campaign). I’m…
In this post, we list some of the most useful monetization tools and services that will help you bump up your existing website revenue. As display ad revenues shrink due…
Advertising and banner design professional Tuan Nguyen shares his top tips for increasing the clickthrough rates of your banner ads. Banner ads were first introduced some 20 years ago and have…
This is a guest contribution by Michael Akinlabi, a freelance writer who runs his own blog PluckMyFeet, where he teaches people how to make money from blogging. Making money online…
Is your revenue graph stuck in a downward trend? Don’t worry, at some point or the other, every publisher faces this problem. It’s not the end of the world. It…
These days, sites not only have to be mobile-friendly, but in order to maximize ad revenue, they have to optimize the way ads are served on mobile devices. It’s impossible…
