Paywall is a method of restricting users from accessing the content for free. Paid subscription is not a new concept. Most popular publishers like The New York Times, Wired, and…
Q4, the final quarter of the year, is an interesting time for publishers and advertisers. The festive season drives higher purchase volumes, and being aware of these seasonal buying trends,…
DFP passback tag calls out to multiple ad networks, if the primary ad network is unable to fill up for an available impression. Here’s how to create one. Publisher can…
There are plenty of metrics to calculate ad revenue. Even so, ad tech is always adding more to improve its understanding of publisher earnings based on factors affecting profits (like…
Summer slump is the revenue decline that most publishers observe around July, learn about the factors that cause this decline, and what you can do about it. It’s that time…
Publishers not familiar with dev work usually have a hard time getting Google Publisher Tag slots to work. Here are some common GPT mistakes to avoid. The Google Publisher Tag…
Advertisers are always looking for the best space to display their ads. Publishers fulfill these needs by selling their ad inventory through multiple channels including header bidding, programmatic guaranteed, private…
Retargeting is not new to anyone—since it’s been around for a while. Advertisers and marketers (especially from e-commerce) use retargeting ads to sell products and increase conversion rates. In this…
There is no rulebook to answer which ad practices drive the maximum revenue. So, in order to test, publishers switch between ad types or sizes to see which ones get…
Blink LazyLoad will bring native support for lazy-loading images and iframes for everyone using Chrome, but publishers should know its revenue impacts. Lazy loading, the practice of loading media assets…
