Discover expert insights on crafting effective Adsense ad placement with our comprehensive guide. Learn best practices for maximizing impact while avoiding common pitfalls. Elevate your advertising strategy today If you’re…
A consistently increasing traffic gives you opportunity to experience growing ad revenue. Featuring ads is one of the best monetization strategies as advertisers start to see potential in your website.…
Audience segmentation is used to categorize audience based on their online activity. But why do publishers need it? How can it benefit them? Know here. Small and medium-sized publishers don’t…
2020 was probably not the year for sports publishers as COVID-19 caused a massive, worldwide shutdown of any sports activities. For several months, sports publishers faced a tough time trying…
Mobile-first design is key to publishers earning more than their competitors since the number of smartphone users in the world are constantly increasing. The number of people using smartphones for…
According to the Indian Brand Equity Foundation, the Indian media and entertainment industry will grow at a CAGR of 13.5% by the end of FY 2024. In fact, the Indian…
AdPushup recently conducted a session with Exchange4Media with renowned publishers for discussing monetization strategies for 2021. 2020 has been a tough year for publishers, irrespective of geography. The optimism with…
We recently wrote about how publishers can optimize their Q4 revenue by following some tips that work for everyone. However, since Q4 is spread across three months, we wanted to…
We asked industry leaders from Bored Panda, VentureBeat, AdButler, Adzerk, and AdPushup to share their important yield metrics to measure growth. Here’s what they said. The ultimate goal of every…
Advertising continues to be the most effective way through which publishers can monetize their websites. The ad tech industry has evolved swiftly in the past few years and its scope…
