Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they can boost…
As everyone has been raving about Google’s policy of banning third-party cookies, publishers are looking for cookieless options for data collection. But let’s begin from the beginning. What are the…
A publisher’s website or app has the ability to leave a lasting impression on the user. The one thing that all the users from any background hate is the advertisements.…
Reaching the right people with the product or service they may be interested in is pivotal for the sustenance of any business. The ad management team is responsible for making…
If not for mobile games like Candy Crush Saga, Hay-Day, Fruit Ninja, Race Car, or Clash of Clans, the COVID-19 pandemic lockdown would have been the hardest. The stay-at-home lifestyle…
Lighthouse introduced Largest Contentful Paint as one of the core performance metrics in 2020. Later on, Google announced LCP as an important ranking factor and made it a part of…
First Input Delay is one of Core Web Vital metrics that measures total time it takes for a browser to respond to a user’s first interaction You click on a…
Let’s talk about the one word almost all online publishers live and die by: Clickthrough rate. They obsessively track it, optimize it, and there’s no bigger cause of concern than…
Desktop and mobile traffic is fundamentally different. Learn how these two traffic segments differ in user engagement, ad blocking, and revenue potential. Mobile and desktop traffic is neither equal nor…
