As a publisher, your ad inventory pricing strategy can make or break your revenue optimization efforts. To get the most out of your ad inventory, you must know how to…
Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…
For a publisher, calculating the cost per thousand impressions (CPM) is one of the key factors in analyzing a website’s growth. It measures the amount you earn for every thousand…
Discover the complex link between ads and CWV scores, and their impact on users’ browsing experience within publishers’ platforms. Core web vitals have become the gold standard for a seamless…
Discover insider tips and strategies on how to increase CPM for maximum revenue. Unlock the secrets to boosting your earnings effectively. CPMs are among the key metrics in the ad…
Expandable ads expands on users’ screens when users interact with them. These ads offer high CTR and brand awareness, but not without security issues. Advertising technology is continuously evolving, thus…
The definition of premium and remnant inventory varies widely. For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant.…
Learn how to effectively sell ad space by understanding the minimum requirements, implementing best practices, and leveraging key strategies. Maximize your revenue potential and attract advertisers with valuable insights. As…
As publishers continue to face challenging circumstances because of the AdOps recession, it has become more important than ever to find ways to effectively manage revenue. Here are effective ways…
Have you ever wondered how programmatic ad mediation works? In this article, we will cover all the major aspects of programmatic ad mediation. Here we’ll tell you in detail what…
