Learn about Target CPM, what it is, how it differs from manual CPM, how it helps publishers increase their ad revenue and more. Floor price allows publishers to set a…

A Complete Guide to Yield Management for Publishers

Seasonality trends are common and predictable patterns. They occur during the same weeks every year & help publishers with revenue optimization. In this blog, we delve deeper into seasonality trends,…

Everyone loves a reward, when a user watches a video ad they get a reward in terms of special items, in-game currency, or even a discount code. Rewarded video ads…

Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…

Navigating the ad revenue dip in January can be a puzzle for publishers, but fear not! Our blog unveils 11 strategic moves that turn challenges into opportunities. Dive in for…

Our blog will cover all aspects of native ads vs display ads. We will also explore why using both the formats together may not be the best idea. For many…

Here’s all you need to know about how to make the most out of Private Marketplace (PMP) deals. From basics to advanced tips to make the most out of it,…

In the digital advertising world, RPM and CPM are two metrics to monitor ad revenue. Let’s understand the difference between RPM and CPM. Let me guess, you were looking through…

Is your ad revenue stagnant or on the decline? You’re putting out quality content, but your ad revenue just isn’t reflecting its worth. The culprit might be a misunderstood metric:…