Seasonality trends are common and predictable patterns. They occur during the same weeks every year & help publishers with revenue optimization. In this blog, we delve deeper into seasonality trends,…
Learn about Target CPM, what it is, how it differs from manual CPM, how it helps publishers increase their ad revenue and more. Floor price allows publishers to set a…
A Complete Guide to Yield Management for Publishers
In the digital advertising world, RPM and CPM are two metrics to monitor ad revenue. Let’s understand the difference between RPM and CPM. Let me guess, you were looking through…
Is your ad revenue stagnant or on the decline? You’re putting out quality content, but your ad revenue just isn’t reflecting its worth. The culprit might be a misunderstood metric:…
Discover the power of rich media ads in our comprehensive guide for publishers. Learn what they are, how to implement them, and how they can elevate your advertising campaigns. Publishers…
Wondering what is CPM? We’ve got you! In this guide, we cover the nitty-gritty details of CPM, why it matters, and how it can help maximise your ad revenue. The…
As a publisher, your ad inventory pricing strategy can make or break your revenue optimization efforts. To get the most out of your ad inventory, you must know how to…
Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…
Navigating the ad revenue dip in January can be a puzzle for publishers, but fear not! Our blog unveils 11 strategic moves that turn challenges into opportunities. Dive in for…
