App monetization strategies, if executed flawlessly, can make you a bank. Some of the models include in-app advertising, data licensing, and in-app purchases. Building an app is just half of…

Learn about Target CPM, what it is, how it differs from manual CPM, how it helps publishers increase their ad revenue and more. Floor price allows publishers to set a…

A Complete Guide to Yield Management for Publishers

Seasonality trends are common and predictable patterns. They occur during the same weeks every year & help publishers with revenue optimization. In this blog, we delve deeper into seasonality trends,…

Everyone loves a reward, when a user watches a video ad they get a reward in terms of special items, in-game currency, or even a discount code. Rewarded video ads…

Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…

Navigating the ad revenue dip in January can be a puzzle for publishers, but fear not! Our blog unveils 11 strategic moves that turn challenges into opportunities. Dive in for…

Publishers have the option to serve both native and display ads to their users. While display ads are great for surface level engagement, native ads deliver a more in-depth and…

Here’s all you need to know about how to make the most out of Private Marketplace (PMP) deals. From basics to advanced tips to make the most out of it,…

In the digital advertising world, RPM and CPM are two metrics to monitor ad revenue. Let’s understand the difference between RPM and CPM. Let me guess, you were looking through…