Programmatic had an eventful year, what with ad fraud, blind-buys’ brand-risk, courtroom battles over hidden vendor fees, targeting mishaps, and more dogging the industry throughout 2017. Despite all that, programmatic…
Together, Google and Facebook now control 20% of global ad spend, up from 11% in 2012, and their growth shows no signs of slowing down. Monopolies are problematic enough, but…
We list out and explain 7 ways in which you can optimize your website for faster ad serving and consequently, higher ad revenue. Faster ad serving typically translates into higher…
