Suppose you have 5 ad units on a webpage and need to run auctions for each of them. Going by standard procedures, 5 bid requests will be generated for each…
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For instance, a…
Programmatic allows ad tech to buy and sell ads through an automated process. While it might seem like a programmatic deal doesn’t require much human intervention, it takes a significant…
If you work in ad tech, you must have heard the term “Deal ID”. However, most people (even from the ad industry) don’t really know what deal ID is and…
More than 50% media buyers and sellers don’t understand auction dynamics, this post explains first-price auctions, second-price auctions, and how they work. Last year, The Drum released a report on auction systems…
Ever since Index Exchange’s revelation about using ‘bid caching’, ad tech industry has been split about the controversial practice. Learn what bid caching is and why it’s so divisive. For…
Ad tech is finally waking up to the potential of audio. After text, display, and video, advertising on audio platforms seemed like the next logical step, but it’s only with…
Display ads are still the mainstay of web monetization for publishers over two decades after they were first launched. But increasingly over the past few years, relying only on display…
Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into audience data…
Despite problems such as ad fraud and ad blocking plaguing the medium, global ad spend on digital channels is set to reach $223.74 billion by the end of 2017 according…
