In this post, we’ll look at programmatic ads vs display ads and try understanding what do these two terms mean for publishers, and which one publishers should use to optimize…
Whether you’re a seasoned publisher or just starting out in programmatic advertising, this guide will help you understand everything you need to know about Private Marketplace. If you are a…
Learn what invalid traffic is and discover effective strategies to reduce it. Implement fraud detection systems, filters, and verification methods to combat fraudulent activity and safeguard the integrity of your…
Stay ahead of the game with the latest programmatic advertising trends for publishers in 2023. Discover the impact of third-party cookies apocalypse, mobile dominance, data monitoring tools, and more. In…
Supply path optimization (SPO) is a process used by publishers to increase transparency and efficiency in the programmatic advertising supply chain. Read more! Are you a publisher looking to maximize…
Welcome to our comprehensive guide on bid shading, a critical concept in programmatic advertising. This article explores the ins and outs of bid shading, its benefits, and how you can…
Ad tech witnessed massive evolution in the last decade. The outcome? We got programs capable of managing most of the operational tasks. This led to the rise of programmatic advertising,…
Discover the power of behavioral targeting for publishers with our expert tips and best practices. Increase revenue and engagement by delivering personalized content and offers to your audience. Learn how…
Have you ever wondered how programmatic ad mediation works? In this article, we will cover all the major aspects of programmatic ad mediation. Here we’ll tell you in detail what…
Discover the benefits and drawbacks of preferred deals in digital advertising. Learn about the various types of preferred deals, their benefits, and how to set them up in Google Ad…
