Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…
Programmatic Audio Advertising is a form of digital ad that can be placed in the audio form of content like digital radio, podcasts, and music streaming services. Similar to other…
This guide will provide you with a comprehensive overview of programmatic buying and give you the tips and techniques you need to become a master of the process. The world…
In this post, we’ll look at programmatic ads vs display ads and try understanding what do these two terms mean for publishers, and which one publishers should use to optimize…
Whether you’re a seasoned publisher or just starting out in programmatic advertising, this guide will help you understand everything you need to know about Private Marketplace. If you are a…
Learn what invalid traffic is and discover effective strategies to reduce it. Implement fraud detection systems, filters, and verification methods to combat fraudulent activity and safeguard the integrity of your…
Supply path optimization (SPO) is a process used by publishers to increase transparency and efficiency in the programmatic advertising supply chain. Read more! Are you a publisher looking to maximize…
Welcome to our comprehensive guide on bid shading, a critical concept in programmatic advertising. This article explores the ins and outs of bid shading, its benefits, and how you can…
Ad tech witnessed massive evolution in the last decade. The outcome? We got programs capable of managing most of the operational tasks. This led to the rise of programmatic advertising,…