Read our blog to know the top DSPs to consider in 2025 for effective targeting and advanced features to make programmatic advertising seamless for you. We always talk about publisher-centric…

Find out why and how advertisers use Demand Side Platform (DSP) to purchase digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. This blog covers…

Ad fill rate is the percentage of ads served to the user against the number of ad calls made to the website. Read our blog to know what factors can…

CTV vs OTT: Discover which platform offers the best advertising opportunities. Learn how to optimize your ad strategy, reach the right audience, and increase revenue through CTV and OTT. The…

Real-Time Bidding is a revolutionary digital advertising method that has simplified the ad space-selling process for the publishers. But, what is RTB in marketing? And what importance does it hold…

Choose the best programmatic advertising platforms in the ad tech industry and make the most out of your ad inventory. Programmatic advertising is transforming the digital advertising environment and is…

Here are the top Programmatic Advertising Examples showcasing successful execution and results beyond expectations. The examples demonstrate how using innovative ad formats can heighten user engagement and deliver the desired…

Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…

Stay ahead of the game with the latest programmatic advertising trends for publishers in 2025. Discover the impact of third-party cookies apocalypse, mobile dominance, data monitoring tools, and more. Programmatic…

Here’s all you need to know about how to make the most out of Private Marketplace (PMP) deals. From basics to advanced tips to make the most out of it,…