Stay ahead of the game with the latest programmatic advertising trends for publishers in 2025. Discover the impact of third-party cookies apocalypse, mobile dominance, data monitoring tools, and more. Programmatic…
Here’s all you need to know about how to make the most out of Private Marketplace (PMP) deals. From basics to advanced tips to make the most out of it,…
Ad fill rate is the percentage of ads served to the user against the number of ad calls made to the website. Read our blog to know what factors can…
Here are the top Programmatic Advertising Examples showcasing successful execution and results beyond expectations. The examples demonstrate how using innovative ad formats can heighten user engagement and deliver the desired…
Find out why and how advertisers use Demand Side Platform (DSP) to purchase digital ad space across multiple platforms, target specific audiences, and) optimize campaigns in real-time. This blog covers…
Choose the best programmatic advertising platforms in the ad tech industry and make the most out of your ad inventory. Programmatic advertising is transforming the digital advertising environment and is…
Real-Time Bidding is a revolutionary digital advertising method that has simplified the ad space-selling process for the publishers. But, what is RTB in marketing? And what importance does it hold…
The advertising industry is coming up with new ad formats to capture the audience’s attention – and why wouldn’t they? One of the main aims is to drive sales, something…
CTV vs OTT: Discover which platform offers the best advertising opportunities. Learn how to optimize your ad strategy, reach the right audience, and increase revenue through CTV and OTT. The…
Explore the key differences between direct deals and programmatic deals in advertising, including pricing, level of control, and the role of automation. Find out which approach may be best for…
