Brazil is set to officially enforce its data protection framework titled as LGPD on August 15th, 2020. Here’s an outline of what it entails. On August 15, 2020, Brazil is…
After July 1, 2020 California Attorney General office will start enforcing CCPA. Here’s a CCPA checklist for publishers who wish to get started with it. California Consumer Privacy Act (CCPA)…
You’re a publisher with a website that publishes about Keto and offers Keto diet plans and consultation. You know that your target audience includes 18 to 45 year olds from…
A lot has changed in ad tech after the implementation of GDPR, especially for online businesses (including publishers) catering to EU residents. GDPR brought significant changes to how publishers collect…
Two months after the release of ITP 2.1, Safari is now ready with another update—Apple Intelligent Tracking Prevention 2.2. With ITP, Apple aims to prevent user tracking and safeguard user…
Google held its annual developer conference I/O, earlier this month in Mountain View. Apart from the bigger announcements, the company revealed its plans to introduce new privacy controls for Chrome—a…
It’s known that user data is used for ad targeting online. When a user finds relevant ads while browsing, advertisers get quality leads and conversions, and publishers get better CTRs,…
It’s been almost a year since GDPR was introduced (May 25, 2018) to strengthen the data privacy of online users. To do so, GDPR rolled out two routes viz. legitimate-interest…
Apple has announced to launch a new version of ITP 2.1 by end of this month (March). This time, it will be affecting both first-party cookies and third-party cookies. In…
Along with HTML and CSS, JavaScript is an essential building block of most modern websites. You need JavaScript to implement services such as website analytics, conversion tracking, social plugins, ad…
