PARRROT is one of the APIs in the Google Privacy Sandbox and belongs to the TURTLEDOVE family. Even though the demise of third-party cookies has been extended till late 2023,…
TURTLEDOVE and SPARROW are web browser APIs in the Privacy Sandbox and aim to enhance cosumer privacy while allowing advertisers to target users. TURTLEDOVE and SPARROW are two of the…
Ever since Google announced that it is going to phase out third-party cookies which are already blocked by Apple’s Safari ITP and Mozilla’s Enhanced Tracking Prevention, the ad tech industry…
It is difficult to imagine programmatic marketing, behavioral targeting, and affiliate marketing in the ad tech ecosystem without web browser cookies. But, as the focus towards user privacy is increasing,…
IAB came up with Transparency and Consent Framework in March 2018. Its aim was to give businesses in the ad tech industry a standardized idea of the General Data Protection…
The California Attorney General recently passed the California Privacy Rights Act (CPRA). Here’s everything that publishers should know about it. The California Attorney General has recently introduced the California Privacy…
Google recently launched the Ads Transparency Spotlight extension that explicitly shows the information on ads displayed on any web page. When it comes to ads and their associated transparency, Google…
While the internet and related technology has evolved at a rapid pace, data privacy, and laws to protect users’ privacy have gained momentum only recently. During the last few years,…
As you probably know, following Safari’s and Mozilla’s lead, Chrome is also deprecating third-party cookies. Sure, it may take some time, but for publishers who rely on cookie-based tracking for…
The California Attorney General has published a revised version of the first draft of CCPA regulations. Comments have been extended to 25th Feb, 2020. The California Attorney General (AG) Xavier…
