Wordpress has made it possible for even the most novice of people at web design to build an online presence within minutes. This has made it one of the most…
Many of us have read about case studies where a simple alteration resulted in higher conversions, whether it be increase in opt-ins, decreased bounce rate, more traffic, or even sales.…
The difference between being noticed online and remaining under the shrouds of darkness are headlines. The sad truth about publishing on the web is that people won’t bother to read…
Blogging has become a worldwide obsession. In 2011, Technorati reported that there were over 184 million blogs online. The results of a survey published by blogging.org showed that despite their burning…
Often times we find ourselves spending hours crafting articles, making sure that each word we select is the perfect one to project the story we are trying to paint. But…
Why do some people convert on a website while others don’t? The science of conversion optimization is psychology. By understanding what motivates someone to take action, you can design a…
A/B testing has quickly turned into a fundamental method used by marketers to optimize landing pages to improve conversions. Rather than relying on the gut-feel and conventional wisdom, A/B testing lets…
As you probably already know, Scrooge McDuck is a cartoon character which was created by Carl Barks in 1947. He also happens to be the richest person in the Disney universe who…
First a little background, we’re making an A/B testing application for publishers to enable them to optimize their ad revenues. While, recruiting users for the launch was a little difficult…
