The difference between being noticed online and remaining under the shrouds of darkness are headlines. The sad truth about publishing on the web is that people won’t bother to read…
Blogging has become a worldwide obsession. In 2011, Technorati reported that there were over 184 million blogs online. The results of a survey published by blogging.org showed that despite their burning…
Often times we find ourselves spending hours crafting articles, making sure that each word we select is the perfect one to project the story we are trying to paint. But…
Why do some people convert on a website while others don’t? The science of conversion optimization is psychology. By understanding what motivates someone to take action, you can design a…
A/B testing has quickly turned into a fundamental method used by marketers to optimize landing pages to improve conversions. Rather than relying on the gut-feel and conventional wisdom, A/B testing lets…
As you probably already know, Scrooge McDuck is a cartoon character which was created by Carl Barks in 1947. He also happens to be the richest person in the Disney universe who…
First a little background, we’re making an A/B testing application for publishers to enable them to optimize their ad revenues. While, recruiting users for the launch was a little difficult…
Of late, the significance of using testing and optimization to improve conversions has increased manifold, however, the use of recently developed A/B testing tools has been mostly monochromatic [1]. The…
What Supply Side Platforms are, how they work and a list of the top Supply Side Platforms, with advantages and disadvantages of each solution listed. Supply side platforms are tools…
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