Header bidding allows the publisher to make the inventory available to multiple demand partners (ad networks, ad exchanges, and DSPs) at the same time. It’s a real-time bidding (RTB) process…

Over the last few years, header bidding has gained immense popularity with web publishers looking to increase their ad revenue. A concept first developed by AppNexus back in 2009, header…

We have listed down a number of header bidding companies in this blog to help publishers find the right kind of partner to work with. Note: We provide header bidding optimization…

Note: We provide header bidding optimization services, if you use header bidding and are looking to optimize your stack, please write to us at headerbidding@adpushup.com Header bidding is a key tool…