Looking to learn more about waterfall ads? They are the type of ad mediation strategy mobile app developers use to maximize their ad revenue. Learn more in this post. Waterfall…

Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. As it continues…

Google is introducing new features to improve header bidding support. This can help publishers to manage the header bidding implementation. For publishers, header bidding is a quantum leap from Google’s…

Google’s Core Web Vitals scores have put site speed and user experience to the forefront for all publishers. Ask any publisher why their page loads are slow and they will mention…

Header bidding as a solution has been a game-changer for publishers and for the ad tech industry. As opposed to the previously used waterfall method, header bidding allows publishers to…

Header bidding has picked up steam over the years. As per eMarketer, 72.9% of the 1000 most popular sites used header bidding in March 2019. Publishers globally enjoy the benefits…

In a recent research we conducted, we found that 78% of the top 50 largest digital publishers in the world (by traffic) were using header bidding. Apart from IAB’s ads.txt…

Considering that Amazon started building its advertising technology and header bidding offerings much later than other players in the market—its adoption has been nothing short of meteoric. According to the…

According to AMP dev blog, over 25 million websites around the world are using Google’s Accelerated Mobile Pages (AMP) to speed up their webpages on the mobile web. AMP drastically…

The year was 2015, header bidding emerged as an answer to problems presented by waterfall auction. It has now become the first choice for many publishers. However, until 2017, the…