Two common approaches to ad serving are Header bidding and Waterfall. In this blog post, we have explained header bidding vs waterfall and provided recommendations on which one may be…
Learn header bidding optimization for better ad revenue and performance with our step-by-step guide. Boost your advertising profits with ease. Since the inception of header bidding in 2015, it has…
Delve into the transformative influence of Server Side Header Bidding on programmatic advertising. Explore how this innovative technology is reshaping the industry, enhancing efficiency, and optimizing revenue streams for both…
Explore the top header bidding partners for publishers in 2024. Maximize your revenue with expert recommendations and leading ad tech solutions. The introduction of header bidding has undeniably revolutionized the…
Still, trying to figure out what is Header Bidding Wrapper? You’re not alone. Check out this article to learn everything you need to know about header bidding wrappers and how…
In this blog, we will introduce you to video header bidding. Get into the nitty-gritty details of video header bidding, understand what it is, how it works, benefits, downsides, and…
Header bidding vs RTB (real-time bidding) has been one of the most common questions asked by the publishers. There’s a lot of confusion around header bidding vs RTB and it…
Looking to learn more about waterfall ads? They are the type of ad mediation strategy mobile app developers use to maximize their ad revenue. Learn more in this post. Waterfall…
Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. As it continues…
Client-side header bidding vs server-side header bidding: Both techniques take the publisher’s inventory to demand partners. Then, how’re they different? Header bidding was introduced for publishers to reach out to…
