Header bidding is the go-to monetization solution for most publishers with decent traffic on their sites. After the waterfall method, header bidding and its server-side version brought much-needed control and…

Publishers not familiar with dev work usually have a hard time getting Google Publisher Tag slots to work. Here are some common GPT mistakes to avoid. The Google Publisher Tag…

Google Publisher Tag is a customizable tag by Google Ad Manager that enables publishers to place personalized ads based on size, layout, and targeting. Google has always strived to create…

Google recently made changes to Ad Manager for running unified auctions and switched to the first-price auction model. With unified auctions, Google wants to simplify ad tech and create a…

Can you connect your AdSense and AdX accounts together in Google Ad Manager? In this guide, we answer that question, and share things to consider. Google Ad Manager provides a…

What is DFP Safe Frame? Learn the benefits of using Safe Frames in ad serving and how they improve data security for publishers and website users. DFP Safe Frame Safe…

Google started its ad business 18 years ago by letting local businesses buy text ad placements on its search engine results pages. Google AdWords, the product that enabled this, has…

We regularly receive queries from publishers using Google AdX about how to get their suspended accounts restored. Google has an appeal form that publishers can fill if they think the account…

DFP first announced native ads for mobile apps in 2015. Read the blog to know more about DFP and its Programmatic Native Ads for Desktop and Mobile. Back in 2015,…

Dynamic Allocation, a popular DFP feature, lets Google AdX bid on inventory marked as guaranteed or remnant. The feature also gave AdX last-look privilege, letting AdX ‘see’ what every other…