We all can agree — ad ops personnel spend most of their time working on reports. For some individuals, generating and evaluating ad reports are a part of their daily…
As a publisher, you must already be familiar with some of the basic functionalities of Google Ad Manager- world’s most popular ad serving platform. By combining DoubleClick for Publishers (DFP)…
How do you think Google chooses the right buyer for your inventory based on type, ad size, and deal for the impressions? The answer is using line items. If you…
As the world’s most popular ad serving platform available for publishers, Google Ad Manager is often prone to changes and updates. Some changes work in the favor of publishers while…
Google ads manager pricing comes in different models. What you pay varies somewhat depending on how you have set the pricing. In 2019, Google ad manager saw a shift to…
Last year, Google rebranded DoubleClick for Publishers and DoubleClick Ad Exchange to streamline ad delivery and monetization into a single umbrella product. And now we have Google Ad Manager, a…
Google penalties are not a new concept for publishers. Most publishers have their own stories about getting struck down with a Google penalty and dealing with it to get their…
Google Ad Manager is a powerful tool with a complex setup, it’s easy to feel lost. Follow these DFP optimization tips to get your account back in shape. Ad Manager…
Ad testing is tricky to get started, but it bears results. Here’s a systematic approach to help you execute ad testing in DFP. DFP can be a bit tricky to…
In real-life auctions, the seller sets a starting bid on the item that is being auctioned. Given enough buyers, the winning bid is often higher than the true value of…
