Page Revenue per Mile, usually referred to as page RPM, is one of the metrics that provide publishers with insights about how their website is performing in terms of revenue…
728×90 banner ads, also known as leaderboard ads, are a popular ad format used on websites. This detailed walkthrough will give you an idea about its dimensions, usage, and benefits…
Online publishers rely heavily on digital Ad Operations for revenue generation. After all, what good is a quality website if it’s not making you any money? The introduction of programmatic…
Preventing web scrapping is something that you should prioritize as a web publisher. Learn why you should safeguard your content and block web scraping along with a detailed walkthrough of…
In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner. Geotargeting, or geo…
Learn about misleading advertising examples and discover practical tips to avoid falling victim to deceptive marketing practices. Protect yourself from financial losses and make informed purchasing decisions. Read more. In…
Find out EBDA meaning, and how it allows for multiple ad exchanges to compete in real-time for ad impressions, optimizing ad placement and revenue generation. Hidden beneath the digital advertising…
Discover Google search generative experience and its impact on publishers. Gain insights into upcoming trends and algorithm updates, and learn how to adapt your strategies for success in the evolving…
Learn all about rCPM (revenue per thousand impressions) for publishers, including its definition, calculation, importance, and how it can help optimize ad revenue. Discover valuable insights and strategies to maximize…
Ad fraud has become a common threat in the programmatic industry, costing businesses a large amount of money annually. This article aims to provide a detailed overview of ad fraud,…
