Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. Universal IDs were modified into what is known as Unified ID,…
Discover New Opportunities with Interscroller Ads: Learn How Publishers Can Elevate User Engagement, Monetize Effectively, and Stay Ahead in the Digital Landscape The digital world is always on the flow,…
Discover how Prebid Header Bidding can supercharge your ad revenue in this guide. Dive into our comprehensive guide for publishers. Maximize profits today. If you’re a publisher navigating the intricate…
Explore why January experiences low RPM and find out 7 effective strategies to boost it in 2024. Increase your revenue with actionable tips and stay ahead in the game. Optimize…
Google has done it again and proved that you can’t underestimate them when it comes to Artificial Intelligence. This time around, Google did it with their latest artificial intelligence model…
We’ve curated a must-see list of transformative ad tech trends for 2024. So dive into the top ad tech trends in our blog that are poised to revolutionize the industry…
You might be aware of Google’s upcoming transition from First Input Delay (FID) to Interaction to Next Paint (INP) by March 2024. This alteration will significantly impact the evaluation criteria…
Discover the complex link between ads and CWV scores, and their impact on users’ browsing experience within publishers’ platforms. Core web vitals have become the gold standard for a seamless…
Get a simplified guide to 300×250 ad banners, perfect for advertisers and publishers. Learn how these banners can boost your online presence effortlessly Ad banners are an essential part of…
Native video ads are one of the crucial elements of a successful advertising strategy. It’s essential to execute it correctly to enhance engagement and effectively reach your desired audience. In…
