As fast as the digital advertising industry is growing, it needs to be governed by specific standards so that the multitude of parties can work together in harmony – a…
A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. Even publishers tend to use eCPM and CPM interchangeably while evaluating their…
Dive into the world of advertising deception as we introduce you to the fallacy in advertising. Gain insights into how these tactics work and learn to protect yourself from their…
Programmatic display advertising (PDA) has changed the advertising game altogether. What required back-to-back negotiations and human interventions can now be done within seconds with the help of technology. So, what…
Ad exchanges have revolutionized the AdTech industry by bridging a significant gap—a reliable connection between publishers and advertising entities. But what is an ad exchange, and how is it simplifying…
Discover explosive video ad growth with our list of 21 HIGH-IMPACT video ad networks! Maximize revenue & secure your future in video monetization. Get started today! Struggling to diversify your…
Dive into the differences between DSP and SSP to enhance the potential of your digital advertising. In this DSP vs SSP guide, we’ll discuss how each platform functions, their unique…
CTV vs OTT: Discover which platform offers the best advertising opportunities. Learn how to optimize your ad strategy, reach the right audience, and increase revenue through CTV and OTT. The…
Learn how contextual advertising can supercharge your ad revenue. Discover expert tips, best practices, and real-world examples. Have you ever encountered an advertisement on a website that is so pertinent…
Looking for ad networks in India that serve quality ads? Here, we have top 12 ad networks based in India that can help you monetize your traffic efficiently. AdSense may…
