Reaching the right people with the product or service they may be interested in is pivotal for the sustenance of any business. The ad management team is responsible for making…
If not for mobile games like Candy Crush Saga, Hay-Day, Fruit Ninja, Race Car, or Clash of Clans, the COVID-19 pandemic lockdown would have been the hardest. The stay-at-home lifestyle…
What are horizontal vs vertical types of advertising? What specialisation do horizontal and vertical ads offer? How do businesses benefit from horizontal and vertical ads? How to find out whether…
Cumulative Layout Shift measures the increase in all frame changes that happen in a website while it loads. Have you ever come across a page where content on the page…
Lighthouse introduced Largest Contentful Paint as one of the core performance metrics in 2020. Later on, Google announced LCP as an important ranking factor and made it a part of…
First Contentful Paint (FCP) measures how long a page takes from the initial load to the first rendered content displaying on the screen. In 2019, Google announced that they’ll rank…
Wait! Before you go: Why not read this short yet persuasive guide on pop up ads role in conversion rates and get the seven instruments for creating engaging pop up…
First Input Delay is one of Core Web Vital metrics that measures total time it takes for a browser to respond to a user’s first interaction You click on a…
ExoClick is a leading ad tech company that provides monetization opportunities for both advertisers and publishers. Exoclick Review Factsheet: Founded in: 2006 Supported model: CPMSupported language: EnglishReporting: Real-time insights and advanced…
Huseyin Kilic founded Interesting Engineering (IE) in 2010. The aim was to provide engineering, technology, and science enthusiasts with a platform that would help them to keep up with the…
