A complete guide to content delivery networks for publishers, and how online publishers benefits from using these CDNs. Content delivery or content distribution is a series of distributed servers over…
Advertising is fundamentally a business based on trust. As a publisher, your job is to build trust between your audience and your content. But you also depend on your advertisers…
Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they can boost…
Enhance your online publishing endeavors with Google Analytics by understanding the essential metrics that drive success. Discover valuable insights Google Analytics for publishers has to offer on user engagement, traffic…
If you’re from the digital advertising ecosystem, you must have heard of ‘Better Ads’ and the ‘Acceptable Ads’. Both are standard terms in the ad-tech industry. Both are especially critical…
The year 2022 appears to be challenging for ad monetization and beyond years may be incredibly difficult. Publishers can expect a number of significant changes in ad monetization. However, preparing…
A new report from the International News Media Association (INMA) says that while blockchain technology has the potential to disrupt the news media industry, it’s not clear what that means.…
Before we begin explaining what video ad standards are, there’s one thing that you may find of interest. IAB released the Open Measurement SDK to create a common framework software…
As everyone has been raving about Google’s policy of banning third-party cookies, publishers are looking for cookieless options for data collection. But let’s begin from the beginning. What are the…
Every business needs new customers to achieve success, but how do you identify those target groups of new people. Lookalike modeling is a process that identifies people who are your…
