Google, in November 2021, launched a Publisher Provided Identifiers which publishers will share with Google’s programmatic demand for better targeting, customised ads, and better advertising experience. So unlike third-party…
Digital Out-Of-Home or DOOH Advertising present a major opportunity for marketers and publishers to reach target audiences in a specific, real-world context and optimize revenue. Digital Out-Of-Home (DOOH) advertising seems…
As a publisher, understanding your target audience is vital. It’s the practice of using data to target demographics or interests in order to find the right person on the right…
“Technology can become the ‘wings’ that will allow the educational world to fly farther and faster than ever before; if we will allow it.” – Jenny Arledge. Over the years,…
Improving ad relevance is crucial since it results in overall campaign improvement — better ad position, higher Quality Score, and lower cost-per-click. Ads that are relevant get 3x the user…
To win over your customers, you need to constantly find new ways to reach out to your leads. Look at the best B2B marketing techniques you can use. Do you…
The CPM rate has always been crucial among other indicators. Although Adsterra advises focusing on ad income, in particular, CPM is crucial for assessing the effectiveness of your visitors. We…
Ad tech has been in the domain of advertisements for years now and has seen constant evolution ever since. It has brought forward an advanced level of technologies enabling various…
Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a…
Have you heard of Header Bidding? If you have been working in the programmatic advertising and marketing industry, chances are you have heard of it and quite possibly, used it.…
