Learn the difference between DSP and DMP, their use in the programmatic supply chain, and the new hybrid offerings that combine both. DSP vs DMP has become a common search…
In today’s digital age, mobile video advertising has become essential to any successful marketing campaign. Keep reading to learn all about the Mobile Video Advertising, how you can use it,…
AdTech, or advertising technology, is an industry that uses technology to automate and optimize buying, selling, and displaying digital advertising. The use of ChatGPT in AdTech has the potential to…
After a successful run of events across various continents, AdPushup returned to the scene with its first event of the calendar year in Barcelona, Spain. Let’s learn what happened in…
Discover the benefits of using Responsive Display Ads in marketing campaigns. Learn how these adaptable and effective ads work, their benefits, and a lot more. Responsive display ads have been…
Prebid.js Timeouts allow the bidders to respond to ad requests. Learn how publishers can optimize the performance of their ads with prebid timeouts. Prebid.js is the most widely adopted header…
Do you have questions about how to make the most out of Private Marketplace, PMP deals? We have the answers you’re looking for in this blog. Ad spending on Private…
Learn how AI can enhance your advertising efforts with personalization. Discover 10 ways to use AI for targeted ads that speak directly to your audience. As businesses continue to grow…
In this article, we explore what heatmaps are, how they can be used to visualize resource utilization, and how you can use heatmaps to optimize ad performance. Heatmaps are graphical…
What are cookies? They’re small pieces of information that websites store on your computer. But why does it reside in your PC, and what exactly is its purpose? Here’s a…
