Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…

Ad fraud is a persistent problem faced by all publishers. The ad tech industry is in fact estimated to lose $50 billion dollars to ad fraud by 2025. Therefore, publishers…

Running an online news website is a tricky business. From delivering a fresh story with accuracy to keeping it interesting for readers — news publishers put a lot of effort…

Attackers make their way into user’s device even with advanced security in action. Here is everything a publisher should know to fight malicious redirects. Ads are a great way to…

We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th, IAB released the final version of app-ads.txt for mobile apps…

Managing the ads.txt file is a task publishers have to deal with every now and then—and doing it manually can be cumbersome. To help publishers, we’ve launched Manage Ads.txt, a…

The cat’s out of the bag. Brands now know that a huge chunk of their ad dollars are wasted on ads that never appear before a human. That’s part of…

Users don’t hate ads, they just don’t like the intrusive ones. But the cost of intrusive ads is being paid by the entire advertising industry as the usage of ad…