What is ads.txt? It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Learn more. Concerned about ad…
One of the fast-growing concerns in the advertisement industry is ad injection, which can take multiple forms, from pop-up ads to disguised ads that can blend in the content. Thus,…
We’ll explain everything from the definition of Mobile Ad Fraud to best practices for protecting your business, and we’ll even discuss future trends and offer insights on how to stay…
In this guide, we’ll see different types of ad fraud and how they affects publishers. And also talk about the most common Types of Ad Fraud tactics, and finally, share…
Domain spoofing is a technique used by cybercriminals to gain unauthorized access to a user’s online account. In this article, you will learn all about domain spoofing and how to…
The Interactive Advertising Bureau (IAB) has created a new standard, Sellers.json to increase the transparency and security of the programmatic ecosystem. This blog gets into nitty-gritty details of programmatic transparency…
Cookie stuffing directly impacts the bottom line of a publisher. Learn everything about cookie stuffing here: Ad fraud remains a concern for adtech publishers and advertisers. The Cooking stuffing practice is…
Publishers in the digital advertising ecosystem have always been at a war with malvertising. How can publishers remove malvertising? Find out here. Malvertising hurts publishers in many ways—declines website score…
Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…
Ad industry is losing over $44 billion to ad fraud every year. And the numbers are rising as you are reading this. Complex demand and supply chain indeed increase profits.…
