Are you scared by ad blocking statistics yet? According to the 2017 Global Ad Block Report by PageFair: 11% of the global internet population is blocking adsAd blocking grew at…
Google has recently announced a lot of pro-publisher initiatives and policies, starting with releasing native ad formats, allowing 300×250 ad units above the fold on mobile, to introducing page-level policy compliance.…
Ad blocking isn’t going anywhere. The ad tech industry has learned this the hard way after fighting tooth and nail over the past couple of years. PageFair cited double-digit growth…
Ad blocking is a hot topic, everyone from NY Times to Vox is talking about it — especially since Apple approved the ad blocker, Crystal, with iOS 9; turning what was a growing annoyance into…