For a long time, publishers had been oblivious of shadow blocklists and how they can temporarily terminate programmatic buying on your website. Even now, it’s not a well-known term but…

For a long time, the ad tech industry relied heavily on third-party data for targeting ads. Users, however, had no idea how their personal data was being used, who had…

From August 5th, 2020, Chrome will begin blocking intrusive ads on short-form videos. This will be in accordance with the Better Ads Standards. Chrome is set to start blocking intrusive…

Acceptable Ads provides a set of specifications to identify intrusive ads to show non-intrusive ones to ad blocking users. Here is everything you must know. 27% internet users across the…

Users install ad blockers for a number of reasons. Some do it because they find ads annoying or intrusive while others want to safeguard their privacy and security. Publishers see…

Google is working on a heavy ad blocker for Chrome designed specifically for eliminating ads which consume an “egrigious amount of system resources”. Google has always been committed to promoting…

Google started Chrome ad filtering and the browser is now actively removing/filtering out annoying ads. Here’s everything publishers should know. The most popular web browser—Google Chrome is now onboard with…

Lately, ad tech has been focusing a lot on ad experience, including ongoing industry debates how to advertise without damaging user experience. Everyone knows that bad ad experiences leads to…

Last year, eyeo, the company that makes AdBlock Plus, handed over the reigns of the Acceptable Ads Committee to handful of independent members including users, publishers, advertisers, and researchers. The…

Google has recently announced a lot of pro-publisher initiatives and policies, starting with releasing native ad formats, allowing 300×250 ad units above the fold on mobile, to introducing page-level policy compliance.…