The Interactive Advertising Bureau (IAB) has created a new standard, Sellers.json to increase the transparency and security of the programmatic ecosystem. This blog gets into nitty-gritty details of programmatic transparency…
Get a primer on types of Programmatic Deals (open auction, private auction, preferred deal, and programmatic guaranteed deal), their advantages and disadvantages. Each impression is unique, then why trade them…
One of the most important of these factors is that you can actually measure how your ads are performing. Here is a guide to optimize your ad conversion tracking. The…
Progressive Web Apps, or PWAs, are a new buzzword in the world of web development. They are very similar to a regular mobile app but designed to be used on…
AdPushup, a leading Ad revenue optimization firm for publishers have opened the nominations for their third edition of Global Publishing Leaders. In their previous editions many leading stalwarts of the…
Out of sight, not out of mind! Have you ever found yourself playing a game inside a game? Yes! We are talking about playable ads that pop up right after…
In this post, we show strategies to combat ad blockers and how publishers can regain their lost revenue. When it comes to the advertising industry and the challenges that it…
Whether you already have an app or plan to develop one, app monetisation is a key component to boost your bottom line. In this guide, we’ll do a thorough examination…
Zelto hosts it’s Fourth Publisher Meet-Up in Bangalore. Take a sneak-peak into what happened during the meeting. Zelto (AdPushup), a global market leader in the ad tech industry hosted their…
Here are 4 most common UI/UX problems that you must fix while implementing the banner ads. On this blog, we talk a lot about optimising banner ads. However, the underlying…
