A detailed comparison of VAST and VPAID, plus more information on how they work to help you choose the right one for your video ads. VAST vs VPAID is one…

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But,…

Learn about Agency Trading Desks, their pros and cons, key features, and how ATDs work. Brands have grown independent of agencies and their managed services due to the emergence of…

Page RPM AdSense is one of the metrics that provide publishers with insights about how their website is performing in terms of revenue generation. The metric you use to measure…

Optimizing Q4 ad revenue means making the most out of the increased website traffic during the holiday season. Here’s how to do it in 2022. If you’re reading this, you’re…

What are Heat Maps? Learn about types, benefits, steps for creating heatmaps, and what they mean for publishers. A human brain can grasp an image in just 13 milliseconds, which…

In-app advertising, also referred to as mobile app advertising, is a giant leap by brands and publishers to generate maximum revenue. According to Statista, approximately $318 billion US dollars was…

What is Data Clean Room, and hows does it work? Find out answers to all these questions as well as data clean rooms benefits, types, and alternatives for publishers. Today…

PMPs? Ain’t that another ad tech buzzword for those giant media groups? No, thank you. Kindly get off my lawn. Okay, so the skeptics are out and rightly so: PMPs…

All you need to know about website speed optimization is gathered here: causes, fixes and all. Let’s look at 10 ways to optimize a slow-loading website. 1 out of 4…