We asked some of the most prolific pro bloggers and monetization experts about how to monetize a blog As a blogger or web publisher, you’re probably aware of just how difficult…
AdPushup, a global leader in the Ad Tech industry hosted its second publisher meetup in Monaco. The meetup was aimed at building a community of leaders and strengthening relationships at…
In this post, we’ll cover what a Real-Time Bidding Platform is, how to choose a suitable one and the best RTB platforms for publishers. Earlier, we covered what Real Time…
This post is about what is Return on Advertising Spend ROAS and how to calculate your ROAS goal. Return On Advertising Spend (ROAS) is a marketing metric that measures the…
IAB’s Project Rearc is a possible solution to the 3P cookies apocalypse. The project would create a new framework for online advertising that is more privacy-centric. The Interactive Advertising Bureau…
The mobile-targeted ads consist of ads that appear on smartphones, tablets, or other mobile devices. This blog tells about the different ways to boost your revenue through mobile-targeted advertising. Our…
A look at what Native Advertising is, its adoption, technology, and spending trends in 2023. Have you seen any native ads on your favorite website lately? Chances are that you’ve…
Publishers looking to increase their ad revenue should know about the differences between Real-Time Bidding and Programmatic Direct. If you are a marketer looking forward to running an online ad…
The Interactive Advertising Bureau (IAB) has created a new standard, Sellers.json to increase the transparency and security of the programmatic ecosystem. This blog gets into nitty-gritty details of programmatic transparency…
Get a primer on types of Programmatic Deals (open auction, private auction, preferred deal, and programmatic guaranteed deal), their advantages and disadvantages. Each impression is unique, then why trade them…
