Read this blog to learn about Video ads best practices and guidelines for publishers to follow in 2023. Just like the entire industry of online advertising, the domain of online…
Learn what is ad tracking, how it works, and how online businesses should track ad campaigns for optimum return of ad spend. Have you ever questioned why you keep seeing…
Pay Per Click advertising is a key component of online advertising. PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based…
Mapping through the globe (incl. cities – Dubai, Monaco, Delhi, Bangalore & Chicago), building the publishers community and gathering insights, we hosted the final event of the year in Thailand.…
Here are 5 steps to follow for a successful ad engagement strategy that publishers can’t ignore in 2023. If you are an ad publisher, I am sure that you must…
When it comes to online marketing, it is often observed that most of those observations revolve around the Three Giants – Google, Amazon, and Facebook. In fact, as per market…
Client-side header bidding vs server-side header bidding: Both techniques take the publisher’s inventory to demand partners. Then, how’re they different? Header bidding was introduced for publishers to reach out to…
Learn everything about ad trafficking and how it helps generate the highest potential profits for the publisher and the advertisers. In the field of digital marketing, new demands (and hence…
Domain spoofing is a technique used by cybercriminals to gain unauthorized access to a user’s online account. In this article, you will learn all about domain spoofing and how to…
DFP Glossary is designed to make it easy for you to understand all the jargon associated with DFP. We provide clear and concise definitions for all the terms you need…
