Mobile programmatic advertising may be referred to as one of the very popular methods of putting out programmatic ads. In recent times, with digital marketing rising and becoming popular in…
The goal of this article is to explore all the differences between CPC and CPA (Cost-Per-Click and Cost-Per-Action). Both pricing models are the key to building an effective marketing funnel…
This blog covers information on how publishers can boost their Video Ad Revenue by following simple metrics and guidelines. Although it is true that a huge percentage of visitors have…
If you are a publisher, you would be knowing how important it is for your monetization strategy to choose the perfect Ad Placement. Here is a guide on where to…
Vignette Ads can be effective in capturing the attention of users and delivering a message or call to action. Here’s all about Vignette Ads and how to use them for…
In this blog, we are sharing information on what does DoubleClick DFP meaning for Publishers and why it is the simplest method of ad monetization. If you are receiving more…
As a publisher, you want to make sure your ad targeting is effective in order to maximize your revenue. But what is ad targeting? and what are the pros and…
Wondering how to evaluate a Demand Side Platform (DSP)? Here are some key factors to consider, from pricing models and data capabilities to ad quality and customer support. Working hand…
Read this blog to learn about Video ads best practices and guidelines for publishers to follow in 2023. Just like the entire industry of online advertising, the domain of online…
Learn what is ad tracking, how it works, and how online businesses should track ad campaigns for optimum return of ad spend. Have you ever questioned why you keep seeing…
