AdTech, or advertising technology, is an industry that uses technology to automate and optimize buying, selling, and displaying digital advertising. The use of ChatGPT in AdTech has the potential to…
Comparing Admob and Adsense, both are used to generate revenue with Google, but there are few differences between these two platforms. Let’s start with AdMob vs AdSense. If you’re a…
Prebid.js Timeouts allow the bidders to respond to ad requests. Learn how publishers can optimize the performance of their ads with prebid timeouts. Prebid.js is the most widely adopted header…
VAST error codes have disrupted video ad serving and left publishers with important time lost. This blog speaks about some common VAST Errors and their resolution. VAST error codes continue…
Do you have questions about how to make the most out of Private Marketplace, PMP deals? We have the answers you’re looking for in this blog. Ad spending on Private…
This article will attempt to give you a clearer picture of the components of Ad Exchange vs Ad Network and how they are different from each other. Quite often, when…
Learn how AI can enhance your advertising efforts with personalization. Discover 10 ways to use AI for targeted ads that speak directly to your audience. As businesses continue to grow…
In this article, we explore what heatmaps are, how they can be used to visualize resource utilization, and how you can use heatmaps to optimize ad performance. Heatmaps are graphical…
Here’s a guide for publishers to help them get an idea about banner size for ads, in addition to listing down the top performing banner ads sizes. Banner advertising continues…
What are cookies? They’re small pieces of information that websites store on your computer. But why does it reside in your PC, and what exactly is its purpose? Here’s a…
