Exchange Bidding vs Header Bidding: They offer same results then what’s the difference? What should a publisher know? Can you run both? Learn here. Exchange Bidding vs. Header Bidding- publishers…
Media Rating Council gets mentioned in the news a lot. For instance, you may have heard a few months ago, Facebook received the MRC accreditation. Also, Innovid recently received the…
Google Display Network provides a medium for advertisers to place their ads on websites where they can target their audience. It’s easy to use if one knows the fundamentals. But…
Showing the same ad over and over again can irritate visitors. But then what is the exact number of times an ad should be shown to a visitor? Well, there…
Audience extension empowers publishers to monetize traffic. The working, use cases, audience extension in numbers, and everything else explained. I can confidently say, publishers who are not using audience extension…
First-Party vs Third-Party Cookies: Both are cookies. But why they’re treated differently? Here’s why third-party cookies are often blocked… In a data-driven world, the term ‘cookie’ means a lot. These…
Header bidding allows the publisher to make the inventory available to multiple demand partners (ad networks, ad exchanges, and DSPs) at the same time. It’s a real-time bidding (RTB) process…
In a recent post, we covered what supply-side platforms are, how they work, the benefits of using an SSP, how they differ from demand-side platforms, and how to choose the…
Programmatic allows ad tech to buy and sell ads through an automated process. While it might seem like a programmatic deal doesn’t require much human intervention, it takes a significant…
Fake impressions and fraudulent clicks are a huge problem for publishers and advertisers. You probably already know about ads.txt, a system that helps buyers and sellers run a fair and…
