In-app advertising is hot right now. Emarketer predicted, in-app advertising will go up by 25.1% by the end of 2018. However, measurement of in-app ad viewability still remains a challenge…
Google launched the Google News Initiative in 2018 to help the news industry evolve better business models, increasing the quality of journalism, fighting misinformation, and driving tech innovation in newsrooms.…
It’s been almost a year since GDPR was introduced (May 25, 2018) to strengthen the data privacy of online users. To do so, GDPR rolled out two routes viz. legitimate-interest…
Here’s a list of fraud detection companies who can help publishers prevent various types of ad fraud and protect their revenue. Ad fraud doesn’t just hurt publishers and advertisers. It…
Users are shifting from desktop to smartphones. This creates a need for cross-device tracking. But is it even possible? And how can publishers do it? On average, users switch devices…
Over 3.5 billion Google searches are made everyday and 35% of these are new search terms. No wonder that over 40% of advertiser revenue is captured only by search engine…
Apple has announced to launch a new version of ITP 2.1 by end of this month (March). This time, it will be affecting both first-party cookies and third-party cookies. In…
Forced redirect ads are sending users to strange websites resulting in more ad blockers installations by users. What can publishers do to avoid forced redirect ads? When Chrome released its…
Initially, GDPR created a lot of trouble for publishers. While users finally had control of their personal data, publishers felt they had very little control over third-party vendors and partners…
In the fight against ad blockers, publishers have a secret weapon: The ability to create ad experiences that keep users happy. Here’s what you need to know. A new report…
