Recent stats have confirmed that there are 4.68 billion mobile users actively surfing and exploring the web. And in 2016, mobile traffic surpassed desktop traffic by claiming 51.3% internet users…
Cookie syncing: A data matching process to identify users by giving them cookie IDs. But is it as efficient as it sounds? Is there any alternative? Let’s discuss. In the…
Google’s Accelerated Mobile Pages (AMP) program has helped publishers drastically reduce page load times on the mobile web. The technology works by stripping away all non-essential page components and third-party…
The year was 2015, header bidding emerged as an answer to problems presented by waterfall auction. It has now become the first choice for many publishers. However, until 2017, the…
Autoplay ads are good for awareness but bad for user experience. In such a case, what should a publisher do? And how should he/she go about it? Autoplay ads are…
Blink LazyLoad will bring native support for lazy-loading images and iframes for everyone using Chrome, but publishers should know its revenue impacts. Lazy loading, the practice of loading media assets…
Lately, data-driven marketing has been gaining a lot of attention. From publishers to advertisers, everyone is trying to run profitable ad campaigns by deploying user data. In ad tech, we…
It’s known that user data is used for ad targeting online. When a user finds relevant ads while browsing, advertisers get quality leads and conversions, and publishers get better CTRs,…
Avoiding AdSense mistakes should be the first step to increase ad revenue. Here are 15 AdSense mistakes publishers should start correcting today. AdSense accounts are relatively easy to get but…
Managing the ads.txt file is a task publishers have to deal with every now and then—and doing it manually can be cumbersome. To help publishers, we’ve launched Manage Ads.txt, a…
