Publishers not familiar with dev work usually have a hard time getting Google Publisher Tag slots to work. Here are some common GPT mistakes to avoid. The Google Publisher Tag…
Advertisers are always looking for the best space to display their ads. Publishers fulfill these needs by selling their ad inventory through multiple channels including header bidding, programmatic guaranteed, private…
Retargeting is not new to anyone—since it’s been around for a while. Advertisers and marketers (especially from e-commerce) use retargeting ads to sell products and increase conversion rates. In this…
As much as Google AdSense gives publishers the opportunity to earn, it also applies a certain set of rules to be obeyed, asking publishers to be at their best. Based…
Google Publisher Tag is a customizable tag by Google Ad Manager that enables publishers to place personalized ads based on size, layout, and targeting. Google has always strived to create…
This post talks about one of AdPushup’s customers一their challenges, the solutions set up by AdPushup, and how they led to ad revenue growth for the publisher. Want to download this?…
Google recently made changes to Ad Manager for running unified auctions and switched to the first-price auction model. With unified auctions, Google wants to simplify ad tech and create a…
Can you connect your AdSense and AdX accounts together in Google Ad Manager? In this guide, we answer that question, and share things to consider. Google Ad Manager provides a…
DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and DFP is an ad server by Google that is now…
Two months after the release of ITP 2.1, Safari is now ready with another update—Apple Intelligent Tracking Prevention 2.2. With ITP, Apple aims to prevent user tracking and safeguard user…
