Q4, the final quarter of the year, is an interesting time for publishers and advertisers. The festive season drives higher purchase volumes, and being aware of these seasonal buying trends,…
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For instance, a…
Considering that Amazon started building its advertising technology and header bidding offerings much later than other players in the market—its adoption has been nothing short of meteoric. According to the…
A lot has changed in ad tech after the implementation of GDPR, especially for online businesses (including publishers) catering to EU residents. GDPR brought significant changes to how publishers collect…
We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th, IAB released the final version of app-ads.txt for mobile apps…
Keyword research is about finding the right search term and using it to create content for your audience. Here’s how 10 experts plan their keyword strategy. Keyword research is an…
Google started Chrome ad filtering and the browser is now actively removing/filtering out annoying ads. Here’s everything publishers should know. The most popular web browser—Google Chrome is now onboard with…
What are some common header bidding mistakes? Which is worse—ad blocking or tracking prevention? What should publishers focus on? We ask Kara from GumGum. GumGum is an artificial intelligence company…
Throughout the course of real-time bidding, the publisher’s inventory is openly available to various demand partners to bid on. This creates a higher chance of fraud like bid manipulation and…
DFP passback tag calls out to multiple ad networks, if the primary ad network is unable to fill up for an available impression. Here’s how to create one. Publisher can…
