We asked leaders from BuySellAds, Kevel, AdButler, PubNative and Bannersnack to share their best tips for reducing banner blindness. Here’s what they said. Banner blindness has traditionally been used to…
Ever-increasing traffic is the dream of bloggers and publishers. But it’s easier said than done. Even when following the best practices of SEO, there is no guarantee of traffic growth.…
Google ads manager pricing comes in different models. What you pay varies somewhat depending on how you have set the pricing. In 2019, Google ad manager saw a shift to…
Website design is one of the many things publishers worry about because they know that it directly impacts user experience, and hence, their ad revenue. Infinite scroll and pagination are…
Coalition for Better Ads is an industry association that supports valuable free content, robust journalism, and social connections across the internet by helping set the standards for better advertising experiences.…
Users install ad blockers for a number of reasons. Some do it because they find ads annoying or intrusive while others want to safeguard their privacy and security. Publishers see…
Last year, Google rebranded DoubleClick for Publishers and DoubleClick Ad Exchange to streamline ad delivery and monetization into a single umbrella product. And now we have Google Ad Manager, a…
Google is working on a heavy ad blocker for Chrome designed specifically for eliminating ads which consume an “egrigious amount of system resources”. Google has always been committed to promoting…
Suppose you have 5 ad units on a webpage and need to run auctions for each of them. Going by standard procedures, 5 bid requests will be generated for each…
Google penalties are not a new concept for publishers. Most publishers have their own stories about getting struck down with a Google penalty and dealing with it to get their…
