We’ll explain everything from the definition of Mobile Ad Fraud to best practices for protecting your business, and we’ll even discuss future trends and offer insights on how to stay…

As the internet is continuing to expand and online video and streaming are become more prevalent, choosing the correct video file format has become essential for publishers to ensure their…

In this guide, we’ll see different types of ad fraud and how they affects publishers. And also talk about the most common Types of Ad Fraud tactics, and finally, share…

Ads Exchange is a digital platform where publishers & advertisers sell and buy inventories through real-time auctions. If you have a clear idea about “what is an ad exchange?” and…

AdTech, or advertising technology, is an industry that uses technology to automate and optimize buying, selling, and displaying digital advertising. The use of ChatGPT in AdTech has the potential to…

Comparing Admob and Adsense, both are used to generate revenue with Google, but there are few differences between these two platforms. Let’s start with AdMob vs AdSense. If you’re a…

Prebid.js Timeouts allow the bidders to respond to ad requests. Learn how publishers can optimize the performance of their ads with prebid timeouts. Prebid.js is the most widely adopted header…

Learn how AI can enhance your advertising efforts with personalization. Discover 10 ways to use AI for targeted ads that speak directly to your audience. As businesses continue to grow…

In this article, we explore what heatmaps are, how they can be used to visualize resource utilization, and how you can use heatmaps to optimize ad performance. Heatmaps are graphical…

Here’s a guide for publishers to help them get an idea about banner size for ads, in addition to listing down the top performing banner ads sizes. Banner advertising continues…