Supply path optimization (SPO) is a process used by publishers to increase transparency and efficiency in the programmatic advertising supply chain. Read more! Are you a publisher looking to maximize…
Looking to learn more about waterfall ads? They are the type of ad mediation strategy mobile app developers use to maximize their ad revenue. Learn more in this post. Waterfall…
As publishers continue to face challenging circumstances because of the AdOps recession, it has become more important than ever to find ways to effectively manage revenue. Here are effective ways…
Have you ever wondered how programmatic ad mediation works? In this article, we will cover all the major aspects of programmatic ad mediation. Here we’ll tell you in detail what…
We’ll explain everything from the definition of Mobile Ad Fraud to best practices for protecting your business, and we’ll even discuss future trends and offer insights on how to stay…
As the internet is continuing to expand and online video and streaming are become more prevalent, choosing the correct video file format has become essential for publishers to ensure their…
In this guide, we’ll see different types of ad fraud and how they affects publishers. And also talk about the most common Types of Ad Fraud tactics, and finally, share…
Ads Exchange is a digital platform where publishers & advertisers sell and buy inventories through real-time auctions. If you have a clear idea about “what is an ad exchange?” and…
In today’s digital age, mobile video advertising has become essential to any successful marketing campaign. Keep reading to learn all about the Mobile Video Advertising, how you can use it,…
AdTech, or advertising technology, is an industry that uses technology to automate and optimize buying, selling, and displaying digital advertising. The use of ChatGPT in AdTech has the potential to…
