Past few months have been tough for digital publishers. Starting with the January slump, cookie demise, and now with Coronavirus outbreak, 2020 isn’t failing to present challenges. Nations across the…
Based on user feedback, Google often makes changes to the Ad Manager interface. These changes are mostly aimed at improving user experience. In Q4, 2019, Google introduced a new Ad…
We all can agree — ad ops personnel spend most of their time working on reports. For some individuals, generating and evaluating ad reports are a part of their daily…
As a publisher, you must already be familiar with some of the basic functionalities of Google Ad Manager- world’s most popular ad serving platform. By combining DoubleClick for Publishers (DFP)…
From August 5th, 2020, Chrome will begin blocking intrusive ads on short-form videos. This will be in accordance with the Better Ads Standards. Chrome is set to start blocking intrusive…
Acceptable Ads provides a set of specifications to identify intrusive ads to show non-intrusive ones to ad blocking users. Here is everything you must know. 27% internet users across the…
How do cookie demise and CCPA affect publishers? What ad tech changes should you expect in coming years? We asked Ben from VentureBeat. The slow death of third-party cookies makes…
On 11th March, 2020, the World Health Organization officially announced Coronavirus (COVID-19) to have reached pandemic status. Though the direct effects of the disease pertain to people’s health and well-being,…
As you probably know, following Safari’s and Mozilla’s lead, Chrome is also deprecating third-party cookies. Sure, it may take some time, but for publishers who rely on cookie-based tracking for…
Video SSPs have become pivotal in increasing publisher revenue by streamlining the methods and processes for selling video ads. Dedicated exclusively to a publisher’s inventory, video SSPs help them in…
