Publishers with video ads enjoy the best average CTR out of all digital ad formats, approximated at 1.84%. Hence, video advertising has made a compelling case for itself in the…
Google never fails to offer the best services to its users. The ease of use and support make each of its products one of a kind. This is the reason…
Ad monetization is virtually redundant without receiving adequate traffic on your website. This is where building strategies for referral traffic can prove pivotal in earning revenue. Referral traffic opens up…
In the programmatic universe, technology is created as per the industry demand. This is the reason why waterfall setup was deprecated and header bidding was introduced. Eventually, we started competing…
The most common method of monetizing a website is through Google AdSense. Read the blog for more information on AdSense best practices. Most web publishers use Google AdSense as their primary…
We have already covered the benefits of video advertising and how it can help publishers in improving their website monetization strategy. But on the technical side, serving video ads wouldn’t…
Viewability and RoI are not the only metrics that brands consider when looking to buy ad inventory. They also think about their brand image when associating with publishers, more specifically,…
Publishers are currently facing a plethora of challenges that are threatening their revenue generation models and growth objectives. On one hand, Google has decided to sunset third-party cookies. On the…
Before the internet, Encyclopædia Britannica was the place people went to for facts, information, and knowledge both commonplace and obscure. The online version of the popular encyclopedia currently gets 79…
The COVID-19 pandemic has taken a toll on the global economy, leaving most industries reeling. Publishers, too, have been hit, with ad revenues stagnating or declining as advertisers hit pause…
