Ad fraud is a persistent problem faced by all publishers. The ad tech industry is in fact estimated to lose $50 billion dollars to ad fraud by 2025. Therefore, publishers…
Running an online news website is a tricky business. From delivering a fresh story with accuracy to keeping it interesting for readers — news publishers put a lot of effort…
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and how do we provide value…
Change might be the only constant when it comes to digital advertising. The industry is now embracing newer methods of tracking user data for serving ads. Publishers are shifting focus…
We recently got the opportunity to attend the Digiday Publishing Summit held virtually. Here are 5 important insights we attained for publishers. AdPushup recently sponsored and attended the Digiday Publishing…
The fee structure of Google’s advertising products has long been a source of speculation in an industry where hidden platform fees are the rule rather than the exception. In a…
Attackers make their way into user’s device even with advanced security in action. Here is everything a publisher should know to fight malicious redirects. Ads are a great way to…
Active view is an ad viewability solution that comes integrated with all Google advertising products to measure viewable display and video impressions. A report released by Google in 2014 showed…
Ever since Google announced its plan of phasing out third-party cookies by 2022, the ad tech industry has joined hands to build alternate solutions that are more privacy-focussed and sustainable.…
Everything a user does online generates data. When collected, processed, and used correctly, the data becomes the most important asset in a publisher’s online kit. Data is paramount in understanding…
