During the first nine months of 2020, due to the COVID-19 pandemic, most media organisations are facing unprecedented challenges — especially those focussed on print, radio, and out-of-home (OOH). This…

Google recently launched web interstitial ads for both desktop and mobile. This is a significant opportunity for publishers to earn additional revenue. As of now, the ad format can be…

We invited Rebecca Murray from CNN to talk about brand safety and how publishers can make sure that advertisers don’t mark their inventory as brand unsafe. Brand safety has now…

The California Attorney General recently passed the California Privacy Rights Act (CPRA). Here’s everything that publishers should know about it. The California Attorney General has recently introduced the California Privacy…

We recently wrote about how publishers can optimize their Q4 revenue by following some tips that work for everyone. However, since Q4 is spread across three months, we wanted to…

For a long time, publishers had been oblivious of shadow blocklists and how they can temporarily terminate programmatic buying on your website. Even now, it’s not a well-known term but…

According to Google Ad Manager data, increasing ad viewability from 50% to 90% results in an 80% revenue increase. Ad viewability has become a significant metric within the ad tech…

Ad exchanges are marketplaces where ad impressions are sold and bought. And since the mechanism is programmatic, it spares both time and discrepancies in revenue generation. However, even automated products…

Google recently launched the Ads Transparency Spotlight extension that explicitly shows the information on ads displayed on any web page. When it comes to ads and their associated transparency, Google…

Generate an AdSense report based on various parameter, filters, and breakdowns. Start by learning about AdSense reporting features and limitations. Google’s reporting is unbeatable. Be it Google Ad Manager, Analytics,…