Core web vitals will now form the most important metrics through which Google will assess how a publisher’s website is performing. User experience is one of the key aspects for…
The worldwide web wouldn’t be what it is without edited images. According to data analyzed by Keypoint Intelligence, approximately 1.4 trillion digital images were taken in 2020. Now, view this…
According to the Indian Brand Equity Foundation, the Indian media and entertainment industry will grow at a CAGR of 13.5% by the end of FY 2024. In fact, the Indian…
We recently approached Sophie Toth, Global Programmatic and Ad Tech Lead at Euronews, which is a pan-European news network that has helped many European citizens stay abreast of important news…
Recently Google announced that link ads are withdrawn from their offerings. According to Google, this step has been taken after getting feedback from publishers, advertisers, and users and is an…
According to eMarketer, Connected TV advertising will increase to $11.36 billion by 2021 in the US alone. CTV advertising will therefore continue to thrive despite a global recession. Despite its…
The big announcement! AdPushup is now an AMP-approved RTC (real-time config) vendor! And given the fact that AMP Ads support header bidding which is one of AdPushup’s key propositions that…
Google is committed to improving search results for all internet users. Almost everyday, one or more algorithm updates are rolled out from the company’s end that normally have negligible impact…
Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…
AdPushup recently conducted a session with Exchange4Media with renowned publishers for discussing monetization strategies for 2021. 2020 has been a tough year for publishers, irrespective of geography. The optimism with…
