This Adcash review aims to gove publishers an idea about this ad network. We have covered all the important details to give publishers a fair idea. Factsheet Founded in: 2007Supported…
Header bidding as a solution has been a game-changer for publishers and for the ad tech industry. As opposed to the previously used waterfall method, header bidding allows publishers to…
Lumascape is an online map that categorizes different entities in the ad tech ecosystem. Since its inception, the ad tech industry has evolved greatly and is now an ecosystem in…
Google rolling out their December 2020 Core Update has left many wondering what to do about their search engine ranking. Unfortunately, it has also left many wondering how to recover…
It is difficult to imagine programmatic marketing, behavioral targeting, and affiliate marketing in the ad tech ecosystem without web browser cookies. But, as the focus towards user privacy is increasing,…
Header bidding has picked up steam over the years. As per eMarketer, 72.9% of the 1000 most popular sites used header bidding in March 2019. Publishers globally enjoy the benefits…
Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface coupled with…
Some time back, we wrote about the shared principles of the programmatic marketplace. One of these (and probably the most important) was Transparency. To understand this better, think of the…
Factsheet Founded in: 2014Supported model: CPM, CPCPayment method: PayPal, Payza, and wire transfer (customer support needs to be contacted)Minimum payment threshold: $5 for PayPal, $5 for Payza, and $500 for…
Mobile-first design is key to publishers earning more than their competitors since the number of smartphone users in the world are constantly increasing. The number of people using smartphones for…
