Regardless of the fact that 2020 had some unprecedented developments, AdPushup landed firmly on its feet and seems to be moving on an upward trajectory still. 2021 started off great…
2020 was probably not the year for sports publishers as COVID-19 caused a massive, worldwide shutdown of any sports activities. For several months, sports publishers faced a tough time trying…
We conversed with Prashanth to undertsand the key factors that should be considered while choosing between in-house or managed ad tech services. With the advent of programmatic advertising, technical complexities…
Clickadu’s review aims to give publishers an idea about all the important factors that they have to consider for knowing if this ad network is for them. Factsheet Founded in:…
Women in ad tech have been making strides both in terms of bridging the gender disparity within the industry and making meaningful contributions. According to Campaign Asia, more than half…
Leaderboard ads are one of the best-performing banner ads. In order to maximize their ad revenue, publishers are always on the lookout for ad layouts/sizes that will give them high…
In order to understand Google’s policy violations (GAM and Adsense), we consulted Dikshant, who talked about important policies and how to resolve them. Navigating through the ad tech landscape is…
This blog talks about how geography impacts price floor optimization. Anurag talked about how publishers can optimize price floors according to geography. Price floors have been an important concept in…
Ever since Google announced that it is going to phase out third-party cookies which are already blocked by Apple’s Safari ITP and Mozilla’s Enhanced Tracking Prevention, the ad tech industry…
We compiled a list of a/b testing best practices that could help publishers in optimizing their ad inventory for maximizing their ad revenue. A/B testing is one of the most…
